FORBES – Nov 22 – Brazil and the UK, have each added ~1M users in the last two months. Both are growing ~2% per day (20K users). Tinder also sees solid adoption in Dubai and Turkey, along with minor traffic from Egypt, Morocco and South Africa. In total, the company says users match with each other 4M times each day, and swipe 350M times. The 18-24 demographic is still by far the company’s largest, with 54% of users. Another 31.6% are between 25 and 34.
by J.J. Colao
See full article at Forbes
Match needs to kick POF’s ass before POF goes above another level of critical mass and idating becomes an experience which is generally regarded as being free. Tinder is IAC’s (successful) attempt to land-grab mobile dating. This is hallowed and very strategic ground, albeit not very profitable right now. But that will change.
Match needs to kick POF’s ass before POF goes above another level of critical mass and idating becomes an experience which is generally regarded as being free. Tinder is IAC’s (successful) attempt to land-grab mobile dating. This is hallowed and very strategic ground, albeit not very profitable right now. But that will change.