THE ATLANTIC – Dec 5 – The online dating scene in India is primarily matrimonial sites. Shaadi.com is, intuitively, a wedding arranged via the Internet. 90% of marriages in India still classify as “arranged”. 1 in 8 singles use the matrimonial sites. The online matrimony market is valued at ~$81M with an annual growth rate of 30%. There are 44M Indians who now have smartphones, giving “hookup apps” like Tinder a huge market. Tinder is seeing ~4% percent daily growth in its Indian user base. Grindr has ~11K members in India.
by P. Nash Jenkins
See full article at The Atlantic
See all posts on Shaadi
See all posts on Tinder
See all posts on Grindr
What does arranged mean? That the parents had a significant hand in the matchmaking? Marriages go better if families mesh. So not such a bad thing. I think the meaning of ‘arranged marriages’ is becoming more moderate these days.
What does arranged mean? That the parents had a significant hand in the matchmaking? Marriages go better if families mesh. So not such a bad thing. I think the meaning of ‘arranged marriages’ is becoming more moderate these days.