FORWARD – Feb 10 – Greg Liberman has been president and CEO of Spark Networks since 2004.
Q: Why do you think JDate has been so successful?
A: JDate was built out of a need. One of our founders wanted to expand his social circle of single Jewish women; that’s how it started.
Q: What trends have you observed over 10 years with the site?
A: Mobile. We saw a 114% increase in log-ins via mobile in 2013.
Q: What about non-Jews on JDate? Do you have any theory about why they’re there?
A: JDate’s extremely successful, so that may drive them there. It’s an extremely small proportion of the site. The default search on JDate is Jewish only. We don’t discriminate on the basis of religion, and so people can come in, and there are. Some people want to be part of the Jewish community and says they’re willing to convert.
by Doni Bloomfield
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