TECH CRUNCH – Apr 24 – Just three months after its public launch, Delightful, the startup that helped build “tailored dates” for couples short on time, has shut down. Delightful was created as one of the first products out of OKCupid Labs. It looks like it had failed to gain enough traction. It’s in a competitive market: HowAboutWe has been operating a similar service for couples for some time.
by Colleen Taylor
See full aticle at Tech Crunch
Could it be that — despite the HUGE size and PAIN in the couples market — that not enough couples are willing (or, ready) to protect their most valuable asset from falling into disrepair, despair or divorce? (Are fantasy-driven singles the only social relationship demographic willing to pay something to get into an institution with an abysmal failure rate?)……..
Could it be that — despite the HUGE size and PAIN in the couples market — that not enough couples are willing (or, ready) to protect their most valuable asset from falling into disrepair, despair or divorce? (Are fantasy-driven singles the only social relationship demographic willing to pay something to get into an institution with an abysmal failure rate?)……..
It probably had more to do with a lack of customers and people willing to spend money on a subscription for dinners/activities. Couples have expensive kids and other things. There is also Groupon for couples looking for cheap date stuff. Unsuccessful marketing could have also hurt its chances.
It probably had more to do with a lack of customers and people willing to spend money on a subscription for dinners/activities. Couples have expensive kids and other things. There is also Groupon for couples looking for cheap date stuff. Unsuccessful marketing could have also hurt its chances.