NY OBSERVER – Apr 8 – Aaron Schildkrout cofounded HowAboutWe four years ago with his longtime friend, Brian Schechter.
Q: What originally motivated you to found HAW?
A: Online dating sites were broken. They were focused on keeping people online. HAW is all about getting offline.
Q: How did you decide to make HowAboutWe for Couples?
A: We realized that couples also need to explore new places for their dates.
Q: Have you expanded in any other ways?
A: We created HowAboutWe media, which is the third division of our company. We had created a company blog called The Date Report. We acquired Nerve.com, and launched two additional blogs.
Q: Are there any leadership tactics unique to running a dating service?
A: You have to have a great product, be different and really innovate. You also have to be very good at customer acquisition.
by Jordyn Taylor
See full article at NY Observer
HowAboutWe is one of the standout innovators and user experience successes in the iDating industry. See http://www.onlinepersonalswatch.com/news/howaboutwe/ for news on HowAboutWe.
HowAboutWe is one of the standout innovators and user experience successes in the iDating industry. See http://www.onlinepersonalswatch.com/news/howaboutwe/ for news on HowAboutWe.