Twitter Leads 20% More Likely To Convert, Says HowAboutWe

CLICKZ – Apr 14 – HAW's customer acquisition campaign in Q4 2013 used Twitter's geo- and interest-targeting to reach couples in five markets. Promoted tweets offered $50 off dating experiences booked through the service. The company found that leads coming from the Twitter promotion were 20% more likely to convert to paying subscribers than other channels, including the website and emails. 30% of its total traffic now comes from Twitter.