OPW – May 8 – I'm interviewing the CEOs of the companies with the top mobile dating apps next week. Including Sam Yagan at Match and Aaron Schildkrout at HowAboutWe. What should I ask them? The interviews will appear on Online Personals Watch and short segments may appear in my keynote at iDate in June. Please email me at mark@onlinepersonalswatch.com with any questions you'd like me to ask.
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What percentage of their users are coming from the app vs. mobile web vs. Desktop in 2014… and what will that ratio look like in 2016?
What percentage of their users are coming from the app vs. mobile web vs. Desktop in 2014… and what will that ratio look like in 2016?
ComScore had published the report: Mobile Path to Purchase.
The rapid adoption and use of mobile devices is changing the face of digital marketing: bigger screen, higher conversion!
Mobile concept is evolving, meaning tablets with Wi-Fi Network access and not necessarily smartphones.
also the report U.S.A. Digital Future in Focus 2014.
The implications of a multi-platform majority:
In the United States, more than half of all digital time spent now comes from mobile devices. U.S. time spent consuming digital content has increased dramatically in past three years due to mobile platforms.
Content is consumed across multiple devices by the same person!
SmartPhones rule the mornings.
PCs rule during the day.
Tablets rule the evenings.
Mobile & Multi-Platform: With the availability of smartphones and tablets, the multi-platform omnivore has emerged. But, it’s not a zero-sum game: More devices result in more time on all devices, including TV.
Please analyze the Incremental and the Cannibalizing behavior.
ComScore had published the report: Mobile Path to Purchase.
The rapid adoption and use of mobile devices is changing the face of digital marketing: bigger screen, higher conversion!
Mobile concept is evolving, meaning tablets with Wi-Fi Network access and not necessarily smartphones.
also the report U.S.A. Digital Future in Focus 2014.
The implications of a multi-platform majority:
In the United States, more than half of all digital time spent now comes from mobile devices. U.S. time spent consuming digital content has increased dramatically in past three years due to mobile platforms.
Content is consumed across multiple devices by the same person!
SmartPhones rule the mornings.
PCs rule during the day.
Tablets rule the evenings.
Mobile & Multi-Platform: With the availability of smartphones and tablets, the multi-platform omnivore has emerged. But, it’s not a zero-sum game: More devices result in more time on all devices, including TV.
Please analyze the Incremental and the Cannibalizing behavior.