NY TIMES – June 28 – Last May, the Pew Research Center surveyed ~2,2K people and found that 15% had used social media to ask someone out on a date. Apps including Secret and Whisper, that allow people to post anonymously, are also being used to make love connections. Armen Avedissian, COO of eHarmony, said the popularity of social media appears to have led to a heightened awareness of dating apps and services. Aaron Schildkrout, co-founder of HowAboutWe, said it was possible for social media and dating apps to coexist and profit.
Month: June 2014
LoveFlutter Experiment: Speed-Dating With Bags On Participants’ Heads
TELEGRAPH.CO.UK – June 29 – Thanks to apps like Tinder, modern dating has become increasingly focused on looks. LoveFlutter a matchmaking service, hosted a speed-dating event where everyone wore a bag on their head. It was a social experiment in conjunction with London's Science Museum that aimed to allow participants to delve a little bit deeper into finding that special someone.
“Instant Chemistry” Offers Test That Uses Genetics To Determine Compatibility
ABC NEWS – June 26 – Instant Chemistry, a company founded by psychologist Ron Gonzalez and his wife Sara Seabrooke, offers DNA testing for the online dating industry. The test looks at genes in the immune system. According to Gonzalez and Seabrooke, the more differences there are between two people’s immune systems, the more attractive they’ll find each other. For $199, couples can get a kit delivered to their house.
by Bianna Golodryga and Candace Smith
See full article at ABC News
Flikdate Raises $350K For Video Dating App
PR NEWSWIRE – June 26 – Flikdate, the mobile video dating app, will use these funds to launch Version 2.0, incorporating a new video platform, real-time chat, and video messaging.
See full article at PR Newswire
This post also appears on InternetDatingInvestments.
IAC To Acquire HowAboutWe
BUSINESS INSIDER – June 27 – The deal has not yet been finalized. It's expected to close on Monday, at which point, a number of HowAboutWe employees may lose their jobs. HowAboutWe and IAC have been in serious deal talks for the past week. It's unclear how much IAC will be paying for HowAboutWe, or if the brand will continue to standalone among the other dating brands in IAC's portfolio.
by Alyson Shontell & Hunter Walter
See full article at Business Insider
This post also appears on InternetDatingInvestments.
Spark Up 10%
OPW – June 28 – Spark stock was up 10% on Friday. However, it was on very erratic trading. It all happened at the end of the day. Very little stock traded at the closing price. Perhaps this is on speculation of a deal?
Match Launches An App For Android Wearables
MATCH BLOG – June 26 - Match.com has launched a dating app for the Android Wear watch today. Features include: receive and respond to messages, view and rate daily matches, find singles nearby.
The full article was originally published at Match Blog, but is no longer available.
Will IAC Buy SparkNetworks?
NY POST – June 24 – Osmium, which owns 14.2% of Spark Networks' stock, was on track to win four of the company’s six board seats and oust management. But Spark Networks has put itself up for sale and is in talks with at least one prospective suitor. The company postponed its annual shareholder meeting in order to focus on the deal. The meeting will be held on Friday, June 28th.
by Kaja Whitehouse
See full article at NY Post
See all posts on Spark Networks
This post also appears on InternetDatingInvestments.
POF Interview With CEO Markus Frind
OPW INTERVIEW – June 24 – We spoke to Markus Frind, founder and CEO of POF, about mobile, Tinder, and POF plans for Google Glass…
How are the events working out for you?
They’ve been working out great for the past 10 years now. We host 400-500 events a month with 28-30k showing up.
How is your offering different from Match?
All of our events are user driven. Users create the events, they promote them on the site and then people show up. Match.com plans the events and charges people to attend.
Isn’t that a little more risky though?
I would say theirs is more risky. It’s much easier to hold free events. From a business point of view, our users are advertising the site for free for us.
You had a $10M fund for acquisitions. What’s the ideal profile of a company that you’re looking for?
It was more like $30M that we wanted to invest. We’re looking for a company that has ~1M in revenues, and can massively grow if we send them our traffic.
Online dating is skewing more towards mobile, do you think?
The web is going the way of the dinosaur.
Looking at what Match/IAC has done with Tinder, do you think that this was done with POF in mind? POF is a direct threat for Match.com. So their ultimate response would be to back a free app that focuses on mobile. How much of a threat is Tinder?
I don’t think they have that much foresight. Although Tinder is growing in leaps and bounds, it’s not like it’s affecting traffic of existing dating sites. It is just bringing more people to the category.
Do you think they will launch a site? It seems like a fishing mechanism, but where’s the website? They aren’t sending traffic to Match yet.
95% of our users under the age of 35 are using a mobile phone. So who cares about a website?
How about the high end matchmaking? Aren’t you leaving money on the table?
We will see what happens with eHarmony. Everything is just moving mobile and getting more casual, not serious.
Last year, 70% of your traffic was on mobile, what’s it stand at at this stage?
85%. It still grows a percent a week.
I hear Zoosk is making close to half their revenues on mobile now. How’s that compare with POF in terms of revenues.
We haven’t done a lot of revenue driven features on the apps yet, so we are nowhere near where they are. I think they are at 41% from their filings. We focus mostly on getting users and retaining them.
Was developing an app for iOS less challenging than for Android?
iOS is far more challenging for us. There’s just more things that can go wrong.
If you were going to give some advice to a startup. Which would you advise them to start with?
We make equivalent amounts of money from users. It doesn’t matter if they are Android or iPhone. As far as I know, that applies to all of the major players.
Doesn’t iOS make more money though? Are behaviors a little different?
Android makes a little more money because you don’t have to pay Google 30% that you have to pay to Apple.
Do you have plans for a Google Glass app?
We have no plans for an app yet. Facial recognition is banned. So until there’s a wide install base, we’re not going to play with it.
What’s your thoughts on wearable computing in general? Do you think wearables improve the idating experience in the next 5-10 years?
The technology is still 3-4 years from being the next big thing.