OPW – June 1 – Match just teamed up with Three Day Rule, a personalized matchmaking and curated online dating company. Three Day Rule COO, Jill James, is speaking at iDate about partnerships models for lead generation with dating sites. Don’t miss this session. iDate is happening this week, on June 5-6 at the SLS Hotel in Beverly Hills.
Month: June 2014
AshleyMadison Has An Ambitious Plan To Conquer China
THE ATLANTIC – June 1 – Last year, Ashley Madison, which launched in 2002 and now has 26M members, began its East Asia expansion, entering Japan in June, Hong Kong in Aug, and Taiwan in Nov. With Singapore and South Korea blocking the site, mainland China remains the last market to be conquered in the region. Ashley Madison is blocked in China. According to a 2012 study by Chinese and Western researchers, Chinese women are far more likely to cheat than women elsewhere. Another phenomenon associated with infidelity in China involves women married to partners whose income is modest. Women who are not happy with their marriages are looking for a better deal rather than trying to enjoy themselves. According to Biderman, ~55% of the “travelers” who visit Ashley Madison Hong Kong are from mainland China, having set up their accounts through VPNs.
Three Day Rule Does Spinning Classes
OPW – June 1 – Three Day Rule teamed up with Match. And now they're showing us how to engage with higher echelon clients, at the gym. See this ad.
And for good measure they're sending out a free month by referral. These both just came to us via promo email. Nice work!
