OPW INTERVIEW – June 6 – With the increasing popularity of video messaging through mobile apps like Snapchat, Vine, etc., there is now the potential for dating sites to pay attention to mobile video messaging, specifically secure video messaging, as a new way for generating revenue. Aclipsa is currently the only secure mobile video messaging provider with a B2B offering. We've interviewed Tom Oh, VP of Business Strategy at Aclipsa. Email me at mark@courtlandbrooks.com if you'd like a copy of the Secure Mobile Video Messaging white paper.
(Full Disclosure: Aclipsa is a client of Courtland Brooks) – Mark Brooks
What does Aclipsa do?
Aclipsa delivers streaming video to mobile apps. We offer two different ways – through a one-way video delivery called content distribution, and a two-way conversation called video messaging.
Which other industries are you involved with?
The entertainment and sports industry. Our entertainment clients use our app that allows them to deliver entertainment content. Our sports clients uses Aclipsa to deliver team information on various sports for all of their customers.
How does it work? What, exactly, are the users getting with the integration of your product?
The user gets a very simple way to create and send private video messages.
You're also addressing the Internet dating industry. People are not using video that much because it is very personal and they are concerned about their privacy. If that video gets spread around, they could get very embarrassed. How do you help with that?
Our secure video messaging is not going to be shared or posted to any type of social site. It creates a more personal conversation knowing that it can't be shared or copied. This gives users a little more comfort to open up more.
How is Aclipsa funded?
Aclipsa is funded by the founder. He has been very dedicated and committed over the last four years.
What does it cost?
It is based on a monthly usage. It depends on your user base – how often they're using it. You pay for processing, storage, and total number of minutes. We charge clients based on what's been used, not on a flat-rate fee.
How, would you say, Aclipsa compares with the competitors?
There are companies offering social video messaging and some companies that are offering businesses video messaging, but they are not secure. We've found this niche of secure video messaging which protects the privacy of all users. From a B2B standpoint, Aclipsa makes it easy to integrate our technology into somebody's existing iOS or Android app, which makes us unique.
What does the future hold? What's your goal, by the end of the year, with this industry?
I see a strong, long-term relationship potential with the online dating industry. We want to help them increase conversions, improve the user experience and create a path or an in-app way to authenticate users.
