WSJ – June 5 – In the first five months of this year, online dating sites have spent $214M on national TV spots, according to iSpot. In comparison, dating sites spent $241M on national TV ad placements last year. Match.com and eHarmony dominate the TV ad spending. Match.com spent $71.5M and eHarmony spent $59.4M.
by Nathalie Tadena
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Small and medium sized sites don’t have the resources to advertise effectively on TV. Larger players can solidify their market share and expand further by using traditional media.
Small and medium sized sites don’t have the resources to advertise effectively on TV. Larger players can solidify their market share and expand further by using traditional media.