BOSTON.COM – Aug 15 – The app was designed to serve a burgeoning class of young professionals and recent college graduates, who experience a “social shift” when they leave college and are no longer constantly meeting new people. Hinge has so far managed to avoid the sexist remarks, innuendos, and harassment charges that have toppled top executives at Tinder and Snapchat. This appears to be paying off among young women, who Hinge CEO Justin McLeod says have tired of “more objectifying experiences.” Hinge only matches users who share Facebook friends, giving the full name, contact information, and sometimes place of business of matches, rendering users neither shady nor faceless. The app boasts a unique algorithm that uses past choices to predict future matches. Hinge recently obtained a $4.5 million investment, speaking to how Hinge has already begun to generate momentum.
by Laura Reston
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