WSJ – Sep 4 – Social websites are remaking sociology—moving away from surveys, questionnaires and contrived laboratory setups and into real life. Once aggregated and anonymized, data, from controlled tests or shared directly by users, can tell us how we live our lives. The possibilities of this research are varied and is uniquely able to uncover hidden narratives because the data reveal what we're doing, not what we're saying or hoping we do. There are many ethical questions to address and communication between websites and their users needs to improve.
by Christian Rudder
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