OPW – Sep 7 – Evan Marc Katz used to work for JDate. Then he became a dating coach. He spoke at TEDx about Internet dating. Here’s the key points, but I encourage you to watch his video.
- Part of the problem is, we’re an instant gratification society. We don’t want to put the work in.
- Guys are terrible at online dating. They’re trying to get attention from a limited pool of women, and we’re not really enabling them.
- Guys become more convinced that ‘Speed + Volume’ is the answer. But they’re wrong.
- Evan’s answer: Slow down. Spend a bit more time online.
- Men in general want speed. Women in general want comfort.
- In real life the connection follows the date. Not the other way around. Right now guys (and Internet dating) have got it reversed. We want the date and then we want the connection.
- We should try and make online dating feel like the real world, because the real world feels good. How to do this…
- Evan says we should encourage our users to follow the 2/2/2 rule: Encourage users to have 2 emails on the site, 2 emails off the site, 2 phone conversations. Set an appointment for the phone call. Thats the coffee date. Then a first date, in about a week. This balances the need for guys to move fast, and women to feel comfortable. (Encourage users to not get caught in SMS. It doesn’t help the formation of a relationship)
- Good conversation is about writing paragraphs and being inquisitive and observational. Like being at a party.
Wise words. What’s your thoughts. Please comment. I’ll ask Evan to reply to your questions.
Post by Mark Brooks @
