PR NEWSWIRE – Oct 9 – The Match Group and Steve Harvey teamed up to create a new online dating platform, called Delightful.com. The dating site is for relationship-minded singles. Steve Harvey will serve as the brand's Chief Love Officer by providing custom dating and relationship advice.
The full article was originally published at Virtual Strategy Magazine, but is no longer available.
Irena Brooks: IAC launched Delightful last year as a service to plan dates for couples. The site did not get enough traction and shut down just 3 months after its public launch.
Mark Brooks: We love the idea of couples services, but we don't see them doing well. Thats because they've not been done right or sold right, quite yet. Who will figure it out first? We need more continuity in our service offerings. Couples need help keeping it together, and we are well able to help them.
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