NY TIMES – Oct 29 – In the two years since Tinder was released, the app has exploded, processing ~2B swipes each day and matching ~12M people. Tinder is fast approaching 50M active users. People log into the app 11 times a day. Women spend ~8.5 minutes on the app during a single session; men 7.2 minutes. All of this can add up to 90 minutes each day. On Tinder, there are no questionnaires to fill out. Ms. Carbino, who recently concluded a Ph.D. candidacy at the University of California, joined Tinder to help the company understand what kind of visual cues could cause a person to swipe “like” or “nope.” The style of clothing, the pucker of the lips and even the posture, Ms. Carbino said, tell us a lot about their social circle, if they like to party and their level of confidence. While companies like eHarmony still assert they have a “scientific approach” to helping people fall in love, some dating sites are starting to acknowledge that the only thing that matters is the picture.
by Nick Bilton
See full article at NY Times