CIO – Nov 11 – The the dating service has spent 5 years building a business intelligence platform. The 25TB data warehouse component employs IBM's Netezza TwinFin appliance and PureData System. A MicroStrategy-based analytics layer sits atop the data warehouse. IBM's SPSS predictive analytics package, the R machine-learning software environment and Informatica data integration software also augment the data warehouse. The tools feed dashboards, keeping eHarmony apprised of site usage and revenue trends. Data analytics identify features and functions users find most attractive on the desktop, to be introduced to the mobile app.
by John Moore
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