BUSINESS INSIDER – Nov 26 - Grindr claims to be the largest all-male mobile social network in the world, with ~10M users in 192 countries. Those users are described in Grindr's pitch document to advertisers as "affluent, tech savvy men". However, it's also a potentially risky place for brands to advertise: it's predominantly used to organize no-strings sex. Grindr has a team of moderators that review for profanity and monitor behaviors prohibited on the app. Plenty of brands advertise on Grindr, including Uber, Airbnb, Audi, Groupon, Fiat, Live Nation and Dollar Shave Club. Ad revenue in the 12 months to October was up 118% on last year, and ads now make up 25% of total revenue.
by Lara O'Reilly
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