GLOBE AND MAIL – Jan 2 – Christian Rudder recently took the wealth of information OkCupid has accumulated over its decade online and spun it from blog into book: Dataclysm: Who We Are (When We Think No One’s Looking), which outlines familiar insights about human behaviour. The book confirms that, men tend to find 22-year-old women the most attractive, women find men around their own age best-looking, and people routinely rate potential matches of their own ethnicity as more attractive than others. “If Big Data’s two running stories have been surveillance and money, for the last three years I’ve been working on a third: The human story,” he writes in the introduction to Dataclysm.
by Christine Dobby
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