MOBILE INSIDER – Jan – Tinder’s growth has been meteoric, amassing nearly 50M users in just 2 years with no signs of slowing down. Brands need to take a cue from Tinder’s model. Think visually, emphasize creative, and lead with beautiful images to develop memorable experiences on mobile devices — ones that will make consumers do a double-take and maybe even buy that brand a drink.
by Sal Candela
See full article at MediaPost