RACKED.COM – Mar 24 – Bumble, a dating app created by Tinder's co-founder Whitney Wolfe, requires women to make the first move. If she doesn’t start the conversation within 24 hours, the match disappears. The app boasts more than a million matches, as well as a global network of ambassadors (cool girls enlisted to spread the "buzz" about Bumble).
Q: How did the idea of Bumble come about?
A: I actually had a different idea. I wanted to start a Snapchat or Instagram-like social platform app that would encourage kindness among young women.
Q: What made you change directions?
A: CEO of Badoo, Andrey Andreev, who is my partner at Bumble now. He told me online dating was a good place to stay right now.
Q: Who is Bumble's target demographic?
A: Age 18 to 35. But we want to be the brand that any woman can turn to.
Q: How are you tapping into the growing college market?
A: We have a very strong college representative program in place right now, with ~90 college reps.
Q: How would you describe the actual user pool?
A: It’s a very sophisticated and international group.
Q: Would you say that the Bumble user takes dating more seriously than a Tinder user?
A: People have been taking Bumble quite seriously. The fact that we include job and education in the profiles, it makes it feel more secure.
Q: What does your team look like now?
A: We’re a team of 12, including developers.
by Liza Darwin
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