ADWEEK – Mar 16 - Tinder users at SXSW were encountering an attractive 25-year-old woman named Ava on the dating app. It turned out to be a bot promoting Ex Machina, a sci-fi film that just happened to be premiering Saturday night in Austin. The woman in the photos is Swedish actress Alicia Vikander, who plays an artificial intelligence in the movie.
by Tim Nudd
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