FORTUNE – Mar 27 - OkCupid already accepts it. You could say that accepting bitcoin was just a marketing gimmick—that OkCupid was just looking to garner some goodwill and buzz among tech types. OkCupid founder and CEO Sam Yagan reasoned at the time: “There’s no question that these digital currencies are going to be the future.” Zoosk's CEO Kelly Steckelberg remains hesitant. “I don’t know that bitcoin is at a place yet that it makes sense for us,” she says, “but certainly if it ever got there, we would consider it, absolutely.
by Daniel Roberts
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