OPW – Apr 1 – When Match.com purchased Tinder, the initial plan was to keep the two properties separate. That all changed today when San Yagan, CEO of Match, announced that the two icons of online dating would be merging to create the next stage in the evolution of electronic romance, Project Inferno.
“When you take a match to tinder, the result is a blazing fire,” said Yagan, “Tinder continues to be one of the fastest growing online dating applications available, with downloads tripling in just the last 12 months. Bringing the tens of millions of singles from both products together is sure to cause some sparks.
“While details of the new dating app are sparse, Yagan shared that Inferno would be the first dating app that works in conjunction with the Apple Watch. Instead of having to go through the time consuming effort of swiping left and right, the app will sense your desires by measuring changes in your heart rate through the watch.