WASHINGTON POST – Apr 6 – Tinder and eHarmony are both dominant forces in USA. The companies have staggeringly different ideas of how American daters can find their match and how to best serve different generations. Analysts say the dating game is increasingly becoming a battle of the ages. Two-thirds of the singles and fling-seekers are 34+, IBISWorld data show. Pew Research surveys show 45-54-year-olds are just as likely to date online as 18-24 year olds. “Tinder is exciting, because they’ve caught the attention of young people. They put all their money on one variable: looks,” said eHarmony founder Neil Clark Warren. Many market-watchers have questioned the basic premise of eHarmony and other sites, which depend on long detailed profiles and dedicated algorithms. Eli J. Finkel, a Northwestern University psychology professor, is arguing that Tinder is actually closer than profile matchmaking to that old style of dating: catching someone’s eye and, knowing nothing about their background, feeling a sense of attraction from across the room.
by Drew Harwell
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