FORBES – Apr 4 – Recently, Tinder has started partnering with companies and media properties to bring fake profiles to the service, introducing them as if they were just regular people. Pop singer Jason Derulo became the first musician to use the new promotional strategy to launch a new single. In Jason’s case, a right swipe gave users a link to his YouTube video. ~1.1M people swiped right in just three days. Tinder also claims that 14% of those that liked Jason also clicked the link in the profile, which brought them right to iTunes.
by Hugh McIntyre
See full article at Forbes