June 2015 – Online Personals Watch

Spark Is Profitable Again But Needs Sustainable Strategy

Posted on June 29, 2015

SEEKING ALPHA – June 26 – Spark Networks had been suffering significant losses until mid 2014 when new management came in. Their first action was to cut the marketing spent on ChristianMingle. Almost immediately, the company became profitable, but this strategy is unsustainable. A prolonged period of subscriber attrition can be devastating. However, temporarily propping up the company has given new management time to implement its plan to reinvigorate Spark without having to worry about cash. The plan is simple: upgrade technology and begin redeploying ads dollars for ChristianMingle in a more intelligent manner. ChristianMingle looks to be partnering with mega churches and Christian organizations. CEO Michael Egan also noted that customers who were surveyed mentioned that there was a distinct lack of humor in any of the company's ads.

See full article at SeekingAlpha

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Momo To Delist From NASDAQ Despite Hefty Cost To Do So

Posted on June 29, 2015

WANTCHINATIMES – June 26 – Momo, a Chinese dating app, has decided to delist from NASDAQ, just after half a year of trading on the marketplace. This comes despite the fact it will waste its investments in the share listing, including $110M of tangible cost. The cost includes $17.4M of commission paid to underwriters and $4.3M in consulting fees, not to mention the annual fee charged by NASDAQ which amounts to $1.61-1.76M a year, compared with the $308.4M in fresh fund it raised from its IPO. "We intend to keep Momo as a startup, rather than a public company," said Tang Yian, founder and CEO of Momo, adding that going public would hamper the company's capability to take risks for new ventures.

The full article was originally published at WantChinaTimes, but is no longer available.

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This post also appears on InternetDatingInvestments.

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“He’s For Me” – Matchmaking In The Gay Marriage Era

Posted on June 29, 2015

HUFFINGTON POST – June 26 – In the past, gay men had few options for meeting, hooking up and dating. Now, in 2015, they've got Grindr, Growlr, A4A, Scruff, Manhunt and others. Some guys are turning away from modern technology and going old-school, opting for a traditional matchmaker. One such intermediary is He's For Me, a Texas-based gay matchmaking service founded by Tammy Shaklee, a straight woman who met her husband through a similar company. She was shocked to learn that the matchmaker she used didn't serve gay men. To fill the void, she started H4M. H4M conducts lengthy interviews with clients, offers coaching on how to date, and sets up initial matches, along with second dates.

by Robert Weiss
See full article at Huffington Post

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Match Group Could Fetch ~$1.2B From Its IPO

Posted on June 28, 2015

BLOOMBERG – June 26 – IAC’s Match Group plans to to sell ~20% of its common stock this year. The sale could fetch $600M to $1.2B if 10% – 20% of the business is sold to the public, according to Cowen and Co., valuing the division at $6B or more. IAC bought Match.com in 2003. Meetic joined in 2009 along with People Media. In 2011, IAC spent $50M for OKCupid. In 2012 came Tinder which "gamified" the online dating process. "There’s a lot of people that just weren’t prepared to get onto Internet dating," says Mark Brooks, a dating-website analyst and consultant at Courtland Brooks. "Tinder warmed people up to the psychology that it’s not a dating site. Everybody is on it; it’s fun. That’s really the thrill ride here." But free and fun dating apps can be volatile, while cannibalizing customers from such paid services as Match.com, Brooks says. Last year, as the popularity of free-to-use Tinder grew, paid subscriptions at Match fell by ~100K in the Q4, compared with Q3. Now IAC is trying to make money out of Tinder.

by Alex Barinka
See full article at Bloomberg

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Thanks To Our Sponsors

Posted on June 28, 2015

Senior-Dating.org For Sale

Posted on June 28, 2015

OPW – June 28 – Every so often we find interesting sites for sale. Senior-dating.org looks interesting. The site was started 8 years ago and has a decent SEO rank. i.e. for 'senior dating.' The site provides seniors with a broad range of useful information which helps prepare them to get the most from their senior dating experience. A small revenue stream has been generated by commissions from Google Ads and click-throughs. The site owner, Kathy Damer, has an extensive background in the senior care industry and would be happy to continue contributing to the site under the direction of a new owner. If you like the senior dating segment, this site is worth a look-in. You can contact Kathy at kathy@senior-dating.org.

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Match Group’s IPO Could Be A Success Story

Posted on June 26, 2015

WSJ – June 25 – IAC/InterActiveCorp has followed through on a long-expected plan to pursue an IPO of Match Group. Mr. Diller, IAC’s chairman, isn’t breaking up with Match Group entirely. The company is planning to sell a stake of less than 20% in the division, which includes fitness and educational businesses. Investors cheered the move, sending IAC’s shares up $3.93, or 5.1%, to $81.19. Match Group is IAC’s strongest growth engine, bringing in 29% of overall revenue in 2014. For all the buzz around dating sites, there hasn’t yet been a significant win for VCs in terms of an IPO, said Mark Brooks, CEO of Courtland Brooks, an adviser to dating companies. That’s been a challenge for entrepreneurs. "We need a success story, and I think the Match Group could be a success story," he said. If the IPO doesn’t go over well with investors, "we can kiss the opportunity of future funding goodbye."

by Georgia Wells & Lukas I. Alpert
See full article at Wall Street Journal

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Match Group To IPO This Year

Posted on June 25, 2015

PR NEWSWIRE – June 25 – IAC's Board of Directors has approved the pursuit of an IPO of Match Group. Joey Levin, formerly CEO of its Search & Apps business, has been named CEO of IAC and joined its Board of Directors. Greg Blatt will remain Chairman, and Sam Yagan CEO of The Match Group. IAC expects The Match Group to issue less than 20% of its common stock in the IPO, with IAC's remaining stake in The Match Group represented by both high- and low-vote common shares. The IPO is expected to be completed during Q4 of this year.

See full article at IAC website

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US Law Firm Raises Questions About Momo’s $1.9B Buyout Offer

Posted on June 24, 2015

SCMP – June 24 – The consortium that offered to take Momo private is “taking advantage of its position to purchase the company at an unfair price”, according to American law firm Levi & Korsinsky. The consortium includes Momo CEO and co-founder Tang Yan, as well as investors such as Sequoia Capital China and Matrix Partners China. It holds ~48% of outstanding shares, and 84% of the voting power. Momo’s shares closed at a high of $19.11 on May 27. But in the non-binding preliminary proposal, the consortium offered $18.90 per share. If successful, the deal would be valued at $1.9B.

by Zen Soo
See full article at SCMP

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The Grade Dating App Surpasses 15 Million Swipes

Posted on June 24, 2015

ACCESSWIRE – June 23 – The Grade, an iPhone dating app released by Snap Interactive, has seen a 220% increase in swipes and a 311% increase in matches when comparing May 2015 to Jan 2015.

See full article at Accesswire

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