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Month: July 2015

Hackers Threaten To Expose 37 Million Cheating AshleyMadison Users

Posted on July 20, 2015

Ashley madison hackedGIZMODO – July 20 – A hacker group going by the name "The Impact Team" is demanding Ashley Madison to shut down otherwise they are going to expose all of its members. They have already posted a small sample of sensitive data (since taken offline) stolen from Avid Life Media, the company that owns AshleyMadison, along with other hookup sites Cougar Life and Established Men. CEO Noel Biderman confirmed the hack, and said the company was working hard to have the data taken down.

by Chris Mills
See full article at Gizmondo

See all posts on AshleyMadison

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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“Markus Frind Is A Machine”

Posted on July 20, 2015

Pof markus frindTHE GLOBE AND MAIL – July 14 – Last week Markus Frind cemented his status as one of Canada’s most successful entrepreneurs, selling POF to Match for $575M. Match has been trying to buy it for a decade, but he never considered selling out until after his daughter Ava was born. "I think he will invest and help a lot of businesses," said Arash Fasihi, founder of Cymax Stores, an online furniture retailer that recently took an $18M investment from Mr. Frind. Frind launched POF in 2003. He grew the business on his own, teaching himself about marketing, business development and product. In 2009, he hired his first developer. By then, he had 10M users. At the core of Plentyoffish was an algorithm that Mr. Frind constantly tweaked that used "behavioural match-making" to predict successful relationships. "Markus is a machine," said fellow entrepreneur Andrew Reid, founder of Vision Critical. "A lot of his success can be attributed to his drive and focus on data and predictive analytics."

by Sean Silcoff
See full article at Globe and Mail

See all posts on POF

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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OneGoodCrush: Tinder/eHarmony For LGBTQ People

Posted on July 20, 2015

Onegoodcrush logoUSA TODAY – July 16 – OneGoodCrush is a new dating app that is aimed toward people of all gender identities and sexual orientations. This app is now available on iOS and Android, and recently raised $500K in seed funding. Co-founder of the app, Frank Mastronuzzi, said OneGoodCrush is for people looking for serious relationships, not just casual hookups. Users are offered a roulette of profiles, and they can swipe right if they are interested and left if they are not. If two members match with each other, then they can freely message back and forth.bThe app is connected through Facebook and Instagram. The app has attracted ~100K users (70% of whom are active) since its soft launch three months ago.

by Trisha Thadani
See full article at USA Today

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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ComsCore Canadian Online Dating Rankings

Posted on July 20, 2015

THE GLOBE AND MAIL – July 16 – PlentyOfFish notched ~1.85M unique visitors in May, according to data from comScore, making it the most visited dating site in Canada. Match Group sites came in second, at 1.73M unique visitors for the month. Tinder received 670K unique Canadian visitors in May, a 189% rise YOY. Match Group posted visitor growth of 33% YOY. But minus Tinder, it saw a 0.84% decrease in visitors.

Canadian online dating unique visitors
Change in canadian online dating users
See full article at Globe and Mail

See all posts on Match
See all posts on POF

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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High-Growth Indian Matrimonial Matchmaking Market Beckons Investors

Posted on July 20, 2015

Frostsullivan logo1BUSINESSWIRE INDIA – July 17 – The average Indian spends ~$25K on the entire matchmaking and wedding ceremony process. The wedding services market in the country is worth ~$36B. New analysis from Frost & Sullivan, Investment Opportunities, reveals that the top 3 Indian matchmaking sites have accounted for ~5M marriages in the last decade. Shaadi.com has 10K new registrations a day and 3M active users looking for spouses.

See full article at Businesswire India

See all posts on Shaadi

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Her, A Lesbian Dating App, Launches In US

Posted on July 20, 2015

Her screenshotsFAST COMPANY – July 16 – Her, a lesbian UK based dating app, is launching in US. The app was founded two years ago under the brand name Dattch. Her was designed to encourage conversation between users until they know enough about each other to meet in person. While Dattch was a pure dating app, Her expanded to become a digital place for queer women to converse. While Her raised $1M in March, they’ve yet to nail down a monetization strategy.

by David Lumb
See full article at Fast Company

See all posts on Her

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Affiliate Network Payouts Spreadsheet Update

Posted on July 18, 2015

Affiliate program picsOPW – July 18 – You can now download the latest update to the Internet Dating Affiliate Network Payouts, designed to provide affiliate marketers and dating site owners with a comprehensive list of the affiliate programs in the industry. The list includes offers from leading affiliate networks including CJ Affiliate by Conversant (formerly Commission Junction), Neverblue, and Zanox. Check the latest addition – CPAFull affiliate network.

Post by Courtland Brooks Internet Dating Marketing Consulting

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Alert For Internet Dating Marketers: FTC Disclosure Guidelines Update

Posted on July 17, 2015

OPW – July 17 – The Federal Trade Commission enforces U.S. truth-in-advertising laws and has updated its FAQ page for its Endorsement Guides. Your Internet dating marketing teams need to be aware of the updates. Here's a few key takeaways from the update, pertinent to the Internet dating industry:

  • Influencers must disclose a relationship to the product (whether they are receiving money or have invested in the company)
  • Contests and sweepstakes rules need disclosure – Fake Facebook Likes are not acceptable
  • Twitter tweets need to include the words 'Sponsored' and 'Promotion', 'Paid ad', 'Ad:' or '#ad'
  • For YouTube videos, the disclosure must be made at the beginning of the video and preferably repeated multiple times for longer-form pieces.

See Marketing Land for more info

FTC post pic
Post by Courtland Brooks Internet Dating Marketing Consulting

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Grindr Is Not Just For Hooking Up, Survey Reveals

Posted on July 16, 2015

Grindr logo new dec 13GRINDR – July 13 – According to the latest Grindr survey, 47% of survey respondents said that they had found long-term friendships on Grindr. 53% said that they were open to having kids.

See full article at Grindr Blog

See all posts on Grindr

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Gay Dating App Lavendr Becomes Own Company

Posted on July 16, 2015

Lavendr appADWEEK – July 14 – Lavendr, a STRV-developed gay dating app, announced the latest version, as well as plans to break off from STRV and become its own company. The app boasts 100K monthly active users and 15k daily active users. Lavendr has a target of 1M users by year’s end.

by Justin Lafferty
See full article at Adweek

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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