STARTUPSMART – July 9 – Australian-based dating startup Troozi was developed by Lija Wilson and Nikhil Jain, who met in 2005 while working for Fairfax on RSVP.com.au, Australia’s biggest dating website. Troozi is primarily an online dating site, with an app and a mobile version. Troozi is still in beta, and claims 115K members. It’s currently monetized through a subscription-based service and advertising on the site. Wilson says they’ve so far targeted marketing to just Mumbai and Delhi, but ~28% of users have been gained organically through word-of-mouth.
by Denham Sadler
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