PR WEEK – Aug 24 – To carve out a niche in the super-saturated world of dating apps, players have got to get creative. New features aren't the only way players in the category are looking to set themselves apart from rivals. According to Andrew Bloch, founder and group MD at Frank PR, partnerships with brands provide a valuable source of additional revenue and helps create PR opportunities and apps needs to demonstrate how they’re making protecting users' privacy a priority.
by Chris Daniels
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