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Tinder And The Dawn Of The “Dating Apocalypse”

Posted on August 13, 2015

Vanity fair tinder articleVANITY FAIR – Aug 10 – As soon as people could go online they were using it as a way to find partners to date and have sex with. In the 90s it was Craigslist and AOL chat rooms, then Match.com and Kiss.com. Mobile dating went mainstream five years ago. ~50M people are on Tinder where they might find a sex partner as easily as they’d find a cheap flight to Florida. Dating apps are the free-market economy come to sex. The innovation of Tinder was the swipe. OkCupid soon adopted the function. Hinge, which allows for more information about a match’s circle of friends through Facebook, and Happn, which enables GPS tracking to show whether matches have recently “crossed paths,” use it too. It’s really addicting. “Short-term mating strategies” seem to work for plenty of women too; some don’t want to be in committed relationships, either, particularly those in their 20s.

by Nancy Jo Sales
See full article at Vanity Fair

See all posts on Tinder

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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