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Month: October 2015

Advertising Is Still Not A Priority For Tinder

Posted on October 28, 2015

Tinder logo with backgroundBUZZFEED – Oct 27 – Match has said that generating ad revenue "has historically not been a principal focus" and that on Tinder, it has sold less than 2% of all available advertising spots. So while more ads will be showing up on Tinder in the long run, the company still needs to figure how to get people to pay for mobile products. Blatt said that Tinder’s subscription products continue to perform well, especially its "Super Like".

by Matthew Zeitlin
See full article at Buzzfeed

See all posts on Tinder

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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The Match Group Q3 Results: Revenue Up 19%

Posted on October 26, 2015

Match group logosPR NEWSWIRE – Oct 26 – The Match Group revenue increased 19% YOY to $274M. Operating income increased 8% to $72M. The number of paid subscribes is up 16% (North America +7%, International +34%). The IPO is expected to be completed in Q4 2015.

The full article was originally published at Seeking Alpha, but is no longer available.

See all posts on Match

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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iDate London Conference Photos Now Live

Posted on October 26, 2015

Idate2015 logoOPW – Oct 26 – Check out the photos from the last European Internet Dating Conference that took place earlier this month. We are looking forward to iDate Miami in January.

Post by Courtland Brooks Internet Dating Marketing Consulting

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Friendscout24 Flirts With The Offline World

Posted on October 26, 2015

Friendscout24-screenshot-600TURI2.DE – Oct 22 – FriendScout24, a German dating site acquired by Match.com in 2014, plans offline singles events such as single parties, rock climbing or bowling.

by Markus Trantow
See full article at Turi2.de (in German)

See all posts on FriendScout24

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Dating App, The Grade, Signs Lauren Urasek As Brand Ambassador

Posted on October 26, 2015

The grade lauren urasekACCESSWIRE – Oct 22 – Lauren will also serve as the inaugural member of The Grade's advisory board. After being named the most sought-after woman in NYC by New York Magazine, Lauren has become the face of online dating. She is also the author of the book "Popular".

See full article at Baystreet.ca

See all posts on The Grade

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Threesome App 3nder Raised 500K

Posted on October 26, 2015

3nder screenshotREALBUSINESS.CO.UK – Oct 22 – 3nder, a threesome app, has just raised 500K from two tech angel investors. The app is for singles and people in open relationships. The app is close to reaching 1M downloads.

by Zen Terrelonge
The full article was originally published at RealBusiness.co.uk, but is no longer available.

See all posts on 3nder

This post also appears on InternetDatingInvestments.

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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A Software Company Claims Tinder Ripped Off Its Name

Posted on October 26, 2015

Tinder vs tinderPRESSDEMOCRAT – Oct 25 – WildFireWeb, which develops content management software for schools and small businesses under the product name Tinder, has sued dating app Tinder, over trademark infringement. WildFireWeb is launching a crowdfunding initiative to pay for legal fees. The company started using the Tinder name back in 2007 in a nod to its fire-based theme and obtained a registered trademark in 2011. Tinder launched a year later and received their own trademark in 2014.

by Paul Payne
See full article at The Press Democrat

See all posts on Tinder

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Seniors Online Dating Site Stitch To Launch In L.A.

Posted on October 26, 2015

Stitch logoDAILYNEWS – Oct 25 – Stitch is a location-based dating site for singles 50 and older. The site is now officially launching in Los Angeles. Since its debut in July 2014, Stitch has grown to ~18K members worldwide.

by Sandra Barrera
See full article at LA Daily News

See all posts on Stitch

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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“The Know” App Lets Users Snoop On Their Partners

Posted on October 26, 2015

The know screenshotsDAILYMAIL.CO.UK – Oct 24 – "The Know" app has been designed to discreetly keep tabs on users current partners or get more information about someone they're interested in. To check whether a partner is seeing anyone else, a user uploads that person's details on the app. This can include their name, mobile number, location and physical description among other personal data. The Know searches other profiles for matching criteria.

by Victoria Woollaston
See full article at Daily Mail

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Web Summit Anyone?

Posted on October 25, 2015

Websumit logoOPW – Oct 25 – Is anyone headed to Web Summit in Ireland Nov 3-5?  If so, please email me if you'd like to meet for a beer. Looks like 30,000 people will be attending. Here's some sessions which seem useful and relevant to us, that I plan on attending. Tinder's CEO will be speaking.

Day 1

  • Making technology influence people. Havas
  • Love is at the center of greatness. AKQA
  • Where's social content going… Ogilvy
  • The age of user-generated storytelling. Storyful
  • Line and the IOT equation. LINE
  • Is email really dead. Campaign Monitor
  • The age of artificial intelligence in media planning. Rocket Fuel
  • The 3rd wave of digital marketing. Mindshare

Day 2

  • Visual is the new text. Facebook
  • Sell, market, advertise, automate. TV3, Vox, Infusionsoft
  • The neuroscience of perception. Lotto
  • Outdoor engagement. Exterion
  • Online news discovery. Nuzzel
  • The stories we share. Wattpad
  • Tinder up close. Tinder & Forbes

Day 3

  • Video killed the TV ad. Unruly & Pixability
  • Big data and the new age of advertising. John Sculley!
  • Redefining the media equation. Vox, WP, Storyful 

Post by Mark Brooks @ Courtland Brooks Internet Dating Marketing Consulting

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