QZ – Nov 3 – Today, Hinge announced that users will have 24 hours to begin a conversation with a match before they disappear forever. Hinge joins Bumble and JSwipe in putting users on a 24 hour deadline to communicate. Bumble boasts a 60% conversion rate of match-to-communication, and Hinge reports that the share of matches that resulted in conversations increased by 50% when they ran a beta version of the new deadline for a week.
by Kate Groetzinger
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