GAYSTARNEWS – Dec 1 – Grindr founder, Joel Simkhai, has suggested that the app is set to morphs into a LGBT-focused lifestyle brand. Grindr was founded in 2009 with $5K of self-funding. The company now has 2M DAU. 25% of its revenue comes from ads. The rest comes from premium subscribers. To be another LGBT lifestyle brand, Grindr may gain increased sales from corporate advertisers, but it could also risk losing the brand essence that attracted such a large audience in the first place – guys connecting to meet for sex.
by David Hudson
See full article at GayStarNews
Summarized by the Courtland Brooks team