FAST COMPANY – Jan 11 – The addictive Tinder is as much cultural phenomenon as dating app which is now responsible for 1.3M dates per week. It has ballooned to 9.6M DAU, accounting for ~1.4B swipes per day. Despite Tinder’s fast success, CEO Sean Rad has endured an unusually bumpy few years, including reams of skeptical press, a sexual harassment lawsuit, and his temporary ouster as CEO. Ultimately the board decided that Tinder’s unique culture needed Rad. He is back and plans to build it into a robust ad vehicle and subscription service, and also believes it could go beyond dating. In some ways, it's what makes him a perfect ambassador for Tinder: his youth, his energy, his intuitive grasp of the app's core audience. Right now he is focusing not only on improving Tinder's core functionality, but on how to broaden the app's appeal and generate revenues. Launching new features such as Super Like is a big part of that strategy.
by Austin Carr
See full article at Fast Company
Summarized by the Courtland Brooks team