BUSINESS INSIDER – Jan 22 – A handful of major companies including Google, Facebook, Twitter, and Amazon encourage developers to let new users to co-opt their existing account information instead of creating a new identity. Facebook recently made a small design tweak that hugely boosted its number of new logins. "We found by using the words 'Continue as [first name]' on the Login opening screen we increased new logins by millions per month," Deb Liu, VP of Platform said. Happn says that once it added Facebook login, it increased its conversion rates by nearly 90%.
by Jillian D'Onfro
See full article at Business Insider
Summarized by the Courtland Brooks team