CNBC – Feb 19 – According to Jacqueline Gold, CEO of Ann Summers, dating apps are a fantastic way for brands to engage with their audience. Businesses are beginning to see the potential of dating services. Several are being used to advertise fashion and luxury brands, such as JW Anderson, which launched a collection using Grindr in January. Gold doesn't think the presence of ads will put off users, as long as they don't harm the user experience. Dating app are becoming indispensable to users. Didier Rappaport, CEO of dating app Happn, believes these services play an important role in society.
by Luke Graham
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Summarized by the Courtland Brooks team
The presence of ads don’t really bother users as long as their not intrusive. Some free dating sites have ads all over the place. The real question is what types of ads should dating sites be running? What ads work well on dating sites? Sure branding is good but most people aren’t going to buy Diesel Jeans online. They will go into a store because they have to try them on. So, again, the question is, what ads are great for dating site users. Come on Mark, tell us…
The presence of ads don’t really bother users as long as their not intrusive. Some free dating sites have ads all over the place. The real question is what types of ads should dating sites be running? What ads work well on dating sites? Sure branding is good but most people aren’t going to buy Diesel Jeans online. They will go into a store because they have to try them on. So, again, the question is, what ads are great for dating site users. Come on Mark, tell us…