SEA GLOBE – Feb 24 – Southeast Asian users have caught on to the mobile dating trend, with local dating apps – such as Thailand-based Noonswoon, Peekawoo in the Philippines, Indonesia's Wavoo and Singapore's LunchClick. Paktor is one of Asian's biggest dating apps, boasting 6M users in six key Asian markets. Competition is fierce. Paktor is the only dating app out of 13 that entered the Southeast Asian market at the same time that is still standing. Capturing market share in Southeast Asia involves understanding the social norms of each country. While most of Paktor's advertising in Singapore appears online, regional marketing director Shn Juay says the company adopted a different tack in Indonesia. "We go into university campuses and identify people who could be influencers. We let them try the app, and then share it through word of mouth."
by Kirsten Han
See full article at Sea Globe
Summarized by the Courtland Brooks team