OPW – Feb 8 – Hinge has an interesting user survey on their blog right now. They profiled 1000 members. Here's some of the most interesting takeaways.
Women are generally more choosy than guys and swipe left more. Hinge found that men who met their significant other on Hinge swiped right 12% less than the average male. They were pickier. Meanwhile, women who swiped right on Hinge swiped right 20% more than the average for women.
Couples who met on Hinge took 3 days and 25 messages before swapping numbers. Why are we not integrating voice into apps, and keeping our members a little longer?
Response rates are 36% higher on Sunday evenings. Encourage your users to get proactive on Sundays.
Post by Mark Brooks @ Courtland Brooks