MARKETING MAGAZINE – Apr 4 – The France-based app is making a name for itself among NGOs looking to promote good causes, including Equality Now, Plan UK and the Art Fund, as well as brands, like Fiat. Happn's USP is that it focuses on urban centres and is all about meeting people users have "crossed paths with" in real life, encouraging continuous daily use rather than selective visits. The app has been adding 1.2m users a month but is currently still fairly ad-free even though this year, after a long period of testing, it has ramped up its efforts to boost advertising.
