BBC NEWS – May 9 – When Robyn Exton first launched her dating and social networking app for lesbians and bisexual women in 2013, a lack of cash for advertising meant she'd go to nightclubs armed with bottles of spirits. "I'd go to nightclubs with a bottle of sambuca in one hand, and tequila in the other, and encourage girls to download the app in return for a shot," she says. Her app now has more than one million female users around the world. Her has raised $2.5M in funding, with US investors including Michael Birch, founder of social network Bebo, and Alexis Ohanian, co-founder of news platform Reddit. However, it has yet to make any money. Revenues may finally start to arrive later this year when Her launches a premium version of the app.
by Suzanne Bearne
See full article at BBC News
Summarized by the Courtland Brooks team
