BLOOMBERG – Jun 3 – Tinder expects its paid subscribers to double by the end of the year, according to a new note from Cowen and Company. With a la carte revenue from new features performing better-than-expected through the Q1 2016, management has space "to 'take some swings' by tweaking or adding to the product, which hasn't changed substantively since the rollout of the 'Super-likes' last November," according to the analysts. The company currently has over a million subscribers, users spend roughly 35 min/day on the app and swipe left or right 140 times, leading analysts to believe advertising could be a substantial source of revenue in the future.
by Julie Verhage
The full article was originally published at Bloomberg, but is no longer available.
Summarized by the Courtland Brooks team