INTERNET WORLD – July 4 – The aim is to position the brand more clearly and to attract new customers, mainly the younger target group of 25- to 45-year-old singles. The company deliberately "chose a simple communication of the new brand name," says marketing manager Breiling. "Our market research has shown that further explanations are unnecessary. The Singles intuit that LoveScout24 makes sense as a new name and better related to this product promise." Membership numbers are showing it.
by Susanne Gillner
See full article at Internet World
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Summarized by the Courtland Brooks team