Month: July 2016

With BOD App Users Can Ditch Bad Date And Meet Someone New

Posted on July 20, 2016

Bod-logoPRNEWSWIRE – July 19 – With Bad Online Dates (BOD) app, users can ditch the bad date and meet someone new, and in real-time within minutes. The app is now available for both iOS and Android. When the "Date Mode" is enabled, users become discoverable, making them visible to other local app users, even those not currently on a bad date.

See full article at PRNewswire

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Hollywood Is Working On A Tinder Movie

Posted on July 20, 2016

Tinder movieTECH CRUNCH – July 19 – The writing team behind Friends With Benefits movie has been given the early thumbs-up from Warner Bros. for their upcoming Tinder-centric romantic comedy. A man sends secret admirer e-mails to his crush but an e-mail address mix-up causes the notes to go to the woman's lovelorn coworker instead.

by Brian Heater
See full article at Tech Crunch

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Zoosk Launches Lively, A Free App That Uses Video To Tell Stories

Posted on July 20, 2016

Zoosk livelyTECH CRUNCH – July 19 – Lively is aimed at a younger demographic. The app is Zoosk's answer to Tinder's success. It stitched together photo and video collages that tell the stories of its users' lives. The app is the first to emerge from Zoosk's in-house incubator, Zoosk Labs, where the company has been experimenting with ideas that could expand its core business. Lively is not intended to replace Zoosk, but will rather live as a standalone offering.

by Sarah Perez
See full article at Tech Crunch

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Coffee Meets Bagel Will Send Users More Matches A Day

Posted on July 20, 2016

Coffeemeetsbagel ladies choiceTECH CRUNCH – July 19 – Dating app Coffee Meets Bagel is making some big changes, rolling out a "ladies choice" update in the coming days. Instead of one-a-day match suggestion, CMB will give its members more options. Men will have 21 potential matches each day, because CMB research showed that men preferred to look through profiles of lots of ladies. And then women will receive a curated group of five men who already said yes.

by Katie Roof
See full article at Tech Crunch

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Has AshleyMadison Learned From Its Mistake?

Posted on July 20, 2016

Ruby logoFORBES – July 19 – AshleyMadison has made a big marketing push. They changed up their leadership team, renamed parent company AvidLife Media to Ruby, and launched their first-ever TV ad with a new tagline. But there has not been any mentions about what the company had changed related to the 'Full Delete' service that costs $20. Has the company shut down that service? If it's just going to make superficial changes to the brand name and add new executives to the leadership team, that has nothing really to do with the data breach.

by Richard Stiennon
The full article was originally published at Forbes, but is no longer available.

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How Are Brands Marketing Through Dating Services

Posted on July 20, 2016

Match starbuck campaignECONSULTANCY – July 19 – A coffee shop is a common location for first dates, so when Match.com announced a "Meet Me at Starbucks" feature in 2015, it made sense. It allows Match.com users to invite each other to Starbucks for a date. Users can also display a Starbucks badge on their profiles. Tinder allows companies to set up profiles to promote their wares to Tinder users. When users match with a branded profile by swiping right, a marketing message can be sent. Dating app Happn has snagged advertisers like Fiat, which used branded profiles to promote the launch of the Fiat 500.

by Patricio Robles
See full article at eConsultancy

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DatePlay Dating App Wants To Raise £120K

Posted on July 20, 2016

Dateplay logoUK BUSINESS INSIDER – July 19 – Vana Koutsomitis, a runner-up on TV show "The Apprentice," is looking to raise £120K for DatePlay, her dating app that she pitched to Lord Sugar in the final of the BBC show. DatePlay will use interactive games to try and understand users personality before recommending matches for them to swipe left or right. The app is currently under development and the money will be used for marketing purposes. She's already raised £75K of the £120K target from a number of private investors.

by Sam Shead
See full article at Business Insider UK

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This post also appears on InternetDatingInvestments.

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Over 2.2M Muslim Dating Site’s User Records Dumped

Posted on July 16, 2016

Shadicom screenshotSOFTPEDIA – Jul 15 – Shadi.com and MuslimMatch.com, had their data dumped online in the past two weeks after hackers breached their systems. 2,035,020 Shadi.com user records that included user's email address and cleartext account passwords were released. MuslimMatch.com had data containing over 150,000 user account records leaked and over 790,000 private messages exchanged between users. The passwords included in this data dump were not in cleartext format, but MuslimMatch used MD5 to hash their content, an algorithm that can easily be broken.

by Catalin Cimpanu
See full article at Softpedia

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A Study In Dating Strategies On Tinder

Posted on July 16, 2016

Tinder-graphTECHNOLOGY REVIEW – July 15 – Data analysis reveals men and women use entirely different strategies to engage a potential mate on Tinder. Men tend to like a large proportion of the women they view but receive only a tiny fraction of matches in return (0.6%). Women are far more selective about who they like but have a much higher matching rate of about 10%. But curiously, the vast proportion of matches came from men, whether for the team's male or female profiles. Women tend to be far more engaged and more likely to send a message to their match and take more time over their messages. Almost 2/3 of messages sent by men occur within 5 min of the match taking place, but only 18% of those sent by women. Men's messages are shorter, averaging 12 characters, while women's messages are 122 characters long on average.

See full article at Technology Review

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Summarized by the Courtland Brooks team