FAST COMPANY – Aug 3 – To understand its users, Tinder employs sociologist Jessica Carbino.
Q: Why does Tinder need a sociologist on staff?
A: We're trying to understand what individuals desire and how they behave.
Q: What's your day-to-day job like?
A: My job is to understand user behavior and then create a better experience for them.
Q: Tell me more about the user research Tinder does.
A: For example: 6 months ago I analyzed 12K photos of users. 72% of our users present themselves wearing very muted colors rather than a bold color. We can then advice them to wear bold colors if they want to stand out.
Q: Does the product work differently depending on where users are located?
A: The product that we have released now is relatively applicable across markets. We do test a lot.
Q: Do you analyze the text of people's profiles?
A: We haven't done that yet.
Q: How does Tinder use design to encourage civility?
A: Given that we're linked with Facebook, we show mutual friends in common. Individuals who have friends in common will have a higher degree of social accountability and will not act in a way that's inappropriate.
by John Paul Titlow
See full article at Fast Company
Summarized by the Courtland Brooks team