BUSINESS INSIDER – Oct 13 – Tinder is launching a new feature called "smart photos" which will figure out users' most attractive photos and reorder their profile so they're more likely to get matches. Tinder says smart photos has been in testing and resulted in a 12% increase in matches.
Month: October 2016
Hinge Abandons Tinder Model
MASHABLE – Oct 11 – On Tuesday, Hinge relaunched from a free swiping app into a members-only app for $7/month. In addition to charging a fee — which CEO McLeod said helps users consider the app to be more of a commitment — Hinge has been completely redesigned. Mark Brooks, an online dating app consultant, said that Hinge’s team was smart to no longer compete with Tinder and other free apps. “There’s not much point in being a copycat. They need to be known for something, or they will end up not being known for anything,” Brooks said. “Going serious and paid is a bold move, and a good move. They won’t see as high traffic as Tinder, but I think they will see revenues, and users interested in meaningful relationships.”
Internet Dating Jobs Listing Update – October 2016
OPW – Oct 12 - The new Internet dating jobs listing is live on the Internet Dating Jobs blog.
Below see a couple of this month's most interesting offers:
Affinitas
Director Business Intelligence
eHarmony
Director, Data Science
Global Personals USA (Webdate, Fling, WealthyMen, Crush.com)
Product Manager
Match.com, Chemistry.com, People Media
Director, Offline Marketing Attribution Analyst
Meetic
Director Security, Compliance and Fraud
Zoosk
Sr. Director, Engineering
To see more open positions go here.
Do you have an idating industry job offer which is not included? Please, send it to petra@courtlandbrooks.com and we will add it to the list.
The New “Serious Relationship” Hinge Costs $7/Month
TECH CRUNCH – Oct 11 – Hinge, the newly pivoted "relationship app", has today unleashed an app that it believes is the solution to the "dating apocalypse." The whole idea is to ensure that users are all on the app to find an actual relationship. There is now swiping and a $7/month paywall. The new app looks much closer to Instagram, where users are interacting with each other's content instead of swiping yes or no.
How Dating App Her Is Creating A Global Community
ELITEBUSINESS MAGAZINE – Oct 10 – In 2013, Robyn Exton was trading shots of tequila for signups for Dattch, her newly launched dating app for gay women. Dattch was the pre-cursor to Her, the dating app for queer, bisexual and gay women. The app secured $1M funding from investors such as Alexis Ohanian, co-founder of Reddit, Garry Tan, co-founder of Posterous, and the British serial entrepreneur Michael Birch. About the same time, Her went live in the US, and the team decided to relocate to the US. Today, the app has over a million users and is available in the UK, the US, Canada, Brazil, Japan, Australia, Mexico, Thailand, Germany, South Africa and the Netherlands.
Tinder Wants To Make “Dating” Normal In India
Z BUSINESS – Oct 9 – Tinder set up its office in India in January this year and hired Taru Kapoor as CEO Tinder India. Within five months, Tinder India released its first video ad which was far from the the core "dating-app" and led to severe criticism from various quarters, including social media. When asked, Kapoor said that their intention was to "stir-up" conversation around dating in India. "There is nothing wrong about dating, so we just wanted to stir conversation and put it in a normal Indian household and say dating is normal." Tinder India core audience is 18-25 year olds.
Bumble Is Banning Mirror Selfies
MASHABLE – Oct 8 – The mirror selfie ban is part of a larger update to Bumble's photo moderation. Also banned are any photos in underwear, any bikini or swimwear photos taken basically not at the beach and any photos of just children, with no adults.
The Success Of JSwipe
FORWARD.COM – Oct 7 – David Yarus, 30, and his three co-founders launched JSwipe during Passover 2014 to capitalize on the extra downtime people had while home for the holiday. It seems to have worked. The app boasts 800K users worldwide. JSwipe is now officially part of Spark Networks. While prior to the merger Yarus called JDate an "outdated organization" with "an outdated business model," he and his team seem to have fully embraced the challenge of bringing it up to speed.
by Laura E. Adkins
See full article at Forward.com
Matrimony.com To Go For IPO By November
BUSINESS-STANDARD – Oct 7 – Matrimony.com Ltd, the company which runs matrimony site Bharat Matrimony among others, is planning to go for an IPO by November. The plans are to raise ~Rs 350 crore (~$5.3M).
by TE Narasimhan
See full article at Business-Standard
See all posts on Matrimony.com
This post also appear on InternetDatingInvestments.
Tinder Boost Is Now Available In The UK
MASHABLE – Oct 7 – Tinder Boost, which just launched in the UK, increases users' chances of a match by making their profile top of the pile in their area for 30 minutes. The feature can be bought via the app and the rate per Boost changes depending on how many users buy. One boost costs £2.29 ($2.82), but a bundle of 10 works out at £1.50 ($1.85) each.
