Z BUSINESS – Oct 9 – Tinder set up its office in India in January this year and hired Taru Kapoor as CEO Tinder India. Within five months, Tinder India released its first video ad which was far from the the core "dating-app" and led to severe criticism from various quarters, including social media. When asked, Kapoor said that their intention was to "stir-up" conversation around dating in India. "There is nothing wrong about dating, so we just wanted to stir conversation and put it in a normal Indian household and say dating is normal." Tinder India core audience is 18-25 year olds.
by Collin Furtado
See full article at Z Business
Summarized by the Courtland Brooks team