LIVEMINT – Jan 17 – Indians downloaded ~6B apps in 2016, up from 3.5B in 2015, an App Annie report said. That 71% growth was significantly higher than the overall 15% growth in app downloads around the world. In 2016, China became the largest market in terms of iOS App Store revenue. The total time spent on apps rose significantly, especially in emerging markets. In particular, India and Brazil stood out for their staggering growth in engagement. Globally, the typical smartphone user uses 30 apps every month. Overall, app publisher revenue grew 40% YOY, resulting in $35B across iOS and Google Play app stores. Including in-app advertising, app store revenue and third-party Android stores, publishers made ~$89B in revenue, the report said.
by Vidhi Choudhary
See full article at Livemint
Summarized by the Courtland Brooks team