Month: January 2017
Dating App Hinge Offers A $99-a-month Personal Assistant
How To Use Tinder To Attract New Customers
FORBES – Jan 28 – 85% of Tinder's 50M users are 18-34 years old. That creates a great opportunity for brands to connect with the young crowd. But only a handful of advertisers are taking advantage of Tinder's market potential. Here are a few tips for kicking off a clever Tinder ad campaign:
- Woo Customers
When the Sci-Fi film Ex-Machina launched it's first campaign initiatives it went viral. But don't take things too far. Instead, be sure to offer those who matched with you a promotion so that users don't feel as if you've wasted their time. - Be Honest About Who You Are
- Have Their Best Interest At Heart
Restaurants can offer Tinder users a chance to meet up with dates at their spot for free drinks. Brands that offer products can follow suit by pairing up customers who seemed to have similar interests based on the products they buy.
2017 iDate Awards Winners
OPW – Jan 26 - The 2017 iDate Awards winners were announced and provided trophies at a ceremony last night in Miami. The iDate Awards are the dating industry's most recognized awards, highlighting the best and most innovative aspects of the business.
The 2017 winners are:
Best Affiliate Program:
Wamba & Mamba.ru
Best Niche Dating Site:
Christian Filipina
Best Dating Coach:
Julie Spira
Best Payment System:
CCBill
Best Dating Site:
Match.com
Best Product Design:
Dating Pro
Best Marketing Campaign:
eHarmony
Best Software & Saas:
Dating Pro
Best Matchmaker:
Andrea Messent (Drawing Down the Moon)
Best Up & Coming Dating Site:
Lively
Best Mobile Dating App:
Bumble
Most Innovative Company:
eHarmony
Best New Technology:
Smart Match App
Match To Launch Missed Connection Feature
CNET – Jan 26 - Match is using geolocation technology to help users find the guy or girl next door. Now the dating site is about to launch Missed Connections, a feature that shows users where they've crossed paths with other Match users (who have also opted in) within a block.
Google Is Changing AdWords Ad Format
OPW – Jan 26 – 6 months ago, Google announced it would expand text ads. Just expanded ads will be available from January 31, 2017. You can keep your existing ads but you will no longer be able to edit them without upgrading them to the new longer format.
BeLinked: A Dating App Aimed Exclusively At Professionals
THE GUARDIAN – Jan 25 – Max Fischer launched the dating app BeLinked, which taps into LinkedIn data, after meeting a woman through the social network. BeLinked markets itself as a dating app for professionals. "Members must be "ambitious and career focused," says Max Fischer. LinkedIn has come under fire in recent years for facilitating unwanted contact from people searching for more than a business connection. Max got the idea when he was approached himself. "I noticed a woman looking at my LinkedIn page on a regular basis, through the popular 'who's viewed your profile' feature," he says. "So I decided to ask her for coffee. And it turned out to be a successful dating experience." Since launching 2 years ago, the BeLinked app has been downloaded in ~100 countries, although Fischer is reluctant to reveal how many users they have today.
Washington D.C. Is The Most Dangerous Place For Online Dating
PHILLY VOICE – Jan 25 – That's according to an analysis by safewise, a home security company, and highspeedinternet.com, which advises consumers on Internet connections. They used the FBI's most recent crime data, plus STD rates from the Centers for Disease Control to make their rankings. The top five safest states were Vermont, Maine, New Hampshire, Utah and Idaho. The top five least safe states were Washington, D.C., Alaska, Louisiana, New Mexico and Nevada. Washington, D.C. came in dead last at 51st.
by Kevin C. Shelly
See full article at Philly Voice
BharatMatrimony Survey: Indian Men Prefer Beautiful, Uneducated Wives
THE SIASAT DAILY – Jan 24 – BharatMatrimony recently conducted a survey to find out what people look for when searching for a life partner, in which 13,859 participants shared their opinions. 87% of females said look is important, while 93% men said looks do matter. 53% women said they prefer a professionally qualified partner. However, only 17% of men were looking for a professionally qualified bride. 65% girls were looking for a partner with age difference of up to four years while 54% men preferred up to four years and 26% men preferred "above five years".
See full article at The Siasat Daily
Credit Score May Have Impact On Romantic Relationship
