FORBES – Feb 17 – Couples boost the UK economy by £14.5B each year, with dating apps accounting for £11.7B, according to new research by TSB. ~14% of the population use dating apps. Tinder is the most popular (55% of Brits have used it) followed by POF (41%). Research from TBS shows that the most popular first date (28%) involves heading out for a few drinks. 49% of Match.com's daters said they like to "do something cultural" on a first date. According to foot traffic data from Foursquare, movie theatres see a 255% lift in foot traffic on Valentine's Day compared to the week before.
